90% of people rely on search engines like Google, Bing and yandex to help them find everything they need. From restaurant recommendations to find B2B software providers, they seek Search engine’s help. In this case if you want to attract them to your site, SEO is mandatory.
SEO or Search Engine Optimization is the process of optimizing our website for improving the site's ranking and getting the top results whenever someone searches for any keyword.
Why Does Your Website Need SEO?
● Efficient for Brand Building
● SEO implemented website earns more traffic
● Search Visibility is High
● SEO doesn’t require you to pay for ad space
● Enhance your Credibility and Authority
● It can help you stay unique and ahead of your competitors
● Improves User Experience
The wide majority of online experiences begin with a search engine. So, optimizing your website for Search engine results in unpredictable ROI. The first 3 results of Google SERP get 80% of clicks. There are 3 different sides of the SEO Force and you need to choose your strategy first.
1. White HAT SEO
2. Black Hat SEO
3. Grey Hat SEO
Black Hat SEO focuses on optimizing your website content only for the search engines, not for the humans. Through black hat SEO we can break the search engine algorithm guidelines and rank our website high on SERP. But if there are any algorithm updates rolled out, it will drastically change the keyword position from top to low. Likewise, Google considers our website as spam and penalizes as much as possible. Sometimes, it leads to severe punishment for the website administrator and gets rid of their chance for building something sustainable in the future.
White Hat SEO on the other hand is a set of SEO techniques used to build a sustainable online business. White hat SEO is full and full for humans. These techniques will not violate Search engine guidelines. According to the search engine rules we are optimizing our website for a better ranking. The result driven from White hat SEO has a long term existence.
Digital techniques are not always black or white. There is something actually in the middle of the SEO. That is called Grey Hat SEO. Just like the name implies it is a little white and little black. In Grey hat we are using both White and black SEO for not trying to trick anyone. It is the mixture of both White hat and Black Hat.
Three Types of SEO for your Organic Search Strategy
There are three types of SEO for a better organic search strategy: On-page SEO, Technical SEO, and Off-page SEO. We cover all these three techniques for a better user and search engine experience.
On-Page SEO refers to the optimization techniques that we implement on our website. By On-Page SEO, we can make our website user friendly and valuable to users for a better ranking in search engines like Google, Bing, Yandex, Baidu, etc. On-Page or On-site SEO results higher search rankings, increased traffic, and more conversions. The time taken for on-page SEO is a little high, but once you optimize 100% on your website, it makes magic on your website.
What are the On-page optimization factors you should focus on?
● URL
● Title tag
● Meta descripti
on ● Heading tags
● Alt tags
● Keywords
● Content
● Speed
● Internal linking
● Images
● Mobile-friendliness
● Canonical Tags
● Tracking Code Implementation
● Scheme Code
● OG TAG, Twitter Card
Technical SEO
Technical SEO Optimization relates to non-content elements optimization of your website. It includes technical strategies to enhance the website’s backend structure. By technical SEO implementation, we can improve the site’s readability for search crawlers. Google bots easily crawl and understand the strategies of our website. It is a great way to interact with the search engine crawlers. Technical SEO instructs Google bot that our website is high quality and better for good user experience. A highly optimized website is always important for readers and can generate more leads and engagement rates.
The types of Technical SEO included in this category:
● Site speed
● Mobile-friendliness
● Indexing
● Crawlability
● Site architecture
● Structured data
● Security
● Keyword cannibalization
● Robots.txt file optimization
● Duplicate content audit
● Broken links identification
Off-Page SEO
Off-page SEO also known as off-site SEO refers to the actions that we are doing outside of our website to enhance the ranking within search engine results pages (SERPs). Through Off-Page SEO we can generate more backlinks, site's popularity, brand credibility, relevance, authority, and Trust Score.
Link Building is one of the best and most effective Off-Page SEO that most of the people follow. Backlinks are links from one website to another. If some other website links to your site, then you get a backlink. A good backlink profile is must for better SERP ranking. Backlinks are important for rankings, discoverability, and referral traffic.
How to build quality backlink
● Practice link Building techniques on High relevant websites
● Website authority matters. Both Domain and page authority play a crucial role to provide quality backlink.
● Backlinks from high-traffic pages send you more referral traffic than those from low-traffic pages.
● Both No-Follow and Do-Follow link profile matter
● Anchor text does matter
SEO or Search Engine Optimization is the process of optimizing our website for improving the site's ranking and getting the top results whenever someone searches for any keyword.
Why Does Your Website Need SEO?
● Efficient for Brand Building
● SEO implemented website earns more traffic
● Search Visibility is High
● SEO doesn’t require you to pay for ad space
● Enhance your Credibility and Authority
● It can help you stay unique and ahead of your competitors
● Improves User Experience
The wide majority of online experiences begin with a search engine. So, optimizing your website for Search engine results in unpredictable ROI. The first 3 results of Google SERP get 80% of clicks. There are 3 different sides of the SEO Force and you need to choose your strategy first.
1. White HAT SEO
2. Black Hat SEO
3. Grey Hat SEO
Black Hat SEO focuses on optimizing your website content only for the search engines, not for the humans. Through black hat SEO we can break the search engine algorithm guidelines and rank our website high on SERP. But if there are any algorithm updates rolled out, it will drastically change the keyword position from top to low. Likewise, Google considers our website as spam and penalizes as much as possible. Sometimes, it leads to severe punishment for the website administrator and gets rid of their chance for building something sustainable in the future.
White Hat SEO on the other hand is a set of SEO techniques used to build a sustainable online business. White hat SEO is full and full for humans. These techniques will not violate Search engine guidelines. According to the search engine rules we are optimizing our website for a better ranking. The result driven from White hat SEO has a long term existence.
Digital techniques are not always black or white. There is something actually in the middle of the SEO. That is called Grey Hat SEO. Just like the name implies it is a little white and little black. In Grey hat we are using both White and black SEO for not trying to trick anyone. It is the mixture of both White hat and Black Hat.
Three Types of SEO for your Organic Search Strategy
There are three types of SEO for a better organic search strategy: On-page SEO, Technical SEO, and Off-page SEO. We cover all these three techniques for a better user and search engine experience.
On-Page SEO refers to the optimization techniques that we implement on our website. By On-Page SEO, we can make our website user friendly and valuable to users for a better ranking in search engines like Google, Bing, Yandex, Baidu, etc. On-Page or On-site SEO results higher search rankings, increased traffic, and more conversions. The time taken for on-page SEO is a little high, but once you optimize 100% on your website, it makes magic on your website.
What are the On-page optimization factors you should focus on?
● URL
● Title tag
● Meta descripti
on ● Heading tags
● Alt tags
● Keywords
● Content
● Speed
● Internal linking
● Images
● Mobile-friendliness
● Canonical Tags
● Tracking Code Implementation
● Scheme Code
● OG TAG, Twitter Card
Technical SEO
Technical SEO Optimization relates to non-content elements optimization of your website. It includes technical strategies to enhance the website’s backend structure. By technical SEO implementation, we can improve the site’s readability for search crawlers. Google bots easily crawl and understand the strategies of our website. It is a great way to interact with the search engine crawlers. Technical SEO instructs Google bot that our website is high quality and better for good user experience. A highly optimized website is always important for readers and can generate more leads and engagement rates.
The types of Technical SEO included in this category:
● Site speed
● Mobile-friendliness
● Indexing
● Crawlability
● Site architecture
● Structured data
● Security
● Keyword cannibalization
● Robots.txt file optimization
● Duplicate content audit
● Broken links identification
Off-Page SEO
Off-page SEO also known as off-site SEO refers to the actions that we are doing outside of our website to enhance the ranking within search engine results pages (SERPs). Through Off-Page SEO we can generate more backlinks, site's popularity, brand credibility, relevance, authority, and Trust Score.
Link Building is one of the best and most effective Off-Page SEO that most of the people follow. Backlinks are links from one website to another. If some other website links to your site, then you get a backlink. A good backlink profile is must for better SERP ranking. Backlinks are important for rankings, discoverability, and referral traffic.
How to build quality backlink
● Practice link Building techniques on High relevant websites
● Website authority matters. Both Domain and page authority play a crucial role to provide quality backlink.
● Backlinks from high-traffic pages send you more referral traffic than those from low-traffic pages.
● Both No-Follow and Do-Follow link profile matter
● Anchor text does matter