Competitor Analysis

Competitor Analysis is one of the important and primary tasks that we should follow on our digital marketing plan. Analyzing our competitors and their strategies gives an extra plus point for our Digital works. Through Competitive analysis we are involved in determining the keywords your competitors are ranking for and also finding out the missing SEO strategies from your website. Competitor analysis is also known as analyzing if there is any loophole that exists to get featured on the first page of Google SERPs. Competitor analysis includes checking the Backlink Profile Strength, Quality of the Website Content, Keyword density, On-Page Optimization, Structured data markup, Responsiveness, Mobile Friendliness, Website Page Speed Analysis, Social Media Account Strength Analysis, etc. We are working with Competitor Analysis by the use of advanced SEO tools. The basic criteria for Competitor Analysis is Keyword Analysis. Before finalizing the exact keyword we have to check what is exactly working on our website and industry. The keyword should provide a high ROI and work in a positive way to get a drastic increase in the SERP. Our target keyword should drive both visitors & conversions within an appropriate time period.

How do we perform Competitor Analysis?

1. Discovering the highest Performing Keywords of Your Competitors
2. From multiple competitors, discovering the highest Performing Keyword that works well for your website
3. Checking the highest Performing Organic Keywords
4. Checking the highest Performing Paid Keywords
5. Competitors Backlink Profile Analysis
6. Checking Competitor’s Website Page which has high Traffic Rate

Benefits of Competitive Analysis

1. Calculating the strengths of others in your Industry and from these calculations, you can strengthen your weakness.
2. You will get an overall view about which channels and techniques are working well for your competitor and from that you can finalize which all are work for you too
3. Identify the marketing needs and you can fill it eventually
4. Set your benchmarks for what you need to do, to be competitive with others in your niche

Competitor Analysis in 7 Simple Steps

1. Competitor Identification
2. Compare marketing positioning
3. Compare Website traffic and Website performance
4. Compare high Volume keywords
5. Compare share of voice
6. Compare backlinks
7. Compare SEO effectiveness

1. Competitor Identification

● Checking the Leading brands and Competitors in your industry
● Identification of Top industry Keywords
● What sites and brands attract the most traffic for top industry keywords
● Who you need to compete with / Your Exact Competitors
● Your Medium of Marketing channel Where you can market to get in front of customers

2. Compare marketing positioning
Conduct a SWOT Analysis that compare details related to:

● Features of the Product
● Quality
● Benefits
● Pricing
● Brand Messaging
● Customer sentiment
● Customer segments

3. Compare Website traffic and Website performance

● Monthly unique visitors of your competitor
● Number of page views
● Traffic sources
● Bounce rates
● Time on site
● Page Sessions
● Page views per user
● Engagement rate metrics
● Backlink Score

4. Compare keywords

● Find popular keywords and its search Volume your target audience use
● Identify what type of content audiences are interested for
● Use Long Tail Keywords
● Cover all the ways that your brand can stand unique itself
● Paid Difficulty of targeted Keywords
● Identify pay-per-click marketing (PPC) opportunities

5. Compare share of voice

● Who is the popular person/ Leader in your industry
● Which competitor has the strongest keyword influence
● Competing Strategies that you need to follow
● What keywords you can target

6. Compare Competitor backlinks

● How many backlinks you need to compete
● Backlink Profile of your Competitor
● Quality Score of the total backlinks
● Where you can earn backlinks

7. Compare SEO effectiveness

● Competitor’s Organic traffic
● Volume of traffic from search, Direct and Referral
● Competitor’s Page speed Score both in Mobile and Desktop
● Number of non-branded keywords